Brand Development / Brand Guidelines / Illustration / Art Direction / Graphic Design / Packaging / Character Design / Animation / 

— Brief

Toof is a doggy toothpaste company that makes dental care a positive experience for both pets and their owners, making sure dogs teeth are healthy and their breath is smelling fresh!

They required a full logo suite, brand identity, packaging designs and marketing graphics to launch their business. The identity needed to reflect their approachable, friendly and trustworthy brand values.

— Solution

Foccussing on dogs and their healthy smiles, I created a cute mascot, which the brand is built around. I created several different logo versions to give it flexibility, including a fun animated logo sting. The typograhic version utilises the dog mascot to spell Toof. 

To ensure the brand stands out and reflects the fun and cheeky personalities of happy pooches, I chose a funky, bold colour palette – the primary green colour is inspired by tennis balls …a doggy favourite! I I also added some hand drawn furry textures and icons for each flavour to differentiate the products. The scroll stopping, playful aesthetic is perfect for grabbing attention on social media.